How Reorders Are Re-Priced

When a customer reorders a saved design, Web2ink doesn't just duplicate the old order at the old price — it rebuilds and re-prices the design fresh. Here's what that means for you.

Why reorders are re-priced, not copied

Pricing, quantity discounts, print-process costs, and store markups can all change over time. If reorders simply copied the original price, you'd either undercharge (if your prices went up) or frustrate a customer with an unexpectedly higher price with no visible reason (if it just looked "copied" but wasn't). Instead, a reorder is rebuilt from the current pricing engine — quantity, colors, and options from the saved design, priced at today's rates.

The one-time-charge exception

Recall from How Web2ink Calculates a Price, Step by Step that most products include a one-time setup-style charge. On a reorder of the same design, that one-time charge is automatically waived — since the setup work (screens, digitizing, etc.) was already done on the original order. This is one of the few places the reorder pricing intentionally differs from a brand-new order of the same specs.

What can change between the original order and a reorder

• Base price, if your price chart changed
• Design/print-process charges, if process pricing changed
• Store markup or profit, if the store's settings changed
• Discount group pricing, if the customer's discount group changed

What stays the same

• The saved design itself (artwork, colors, sizes, layout) — reordering doesn't require redesigning
• The one-time charge waiver described above

Where customers reorder from

Customers reorder from My Account → Orders (using WooCommerce's "Order Again" action) or from their saved designs directly — either path rebuilds and re-prices through the same logic.

When a reorder price looks different than expected

This is one of the more common support questions — walk the customer (or check yourself) through:

1. Has your pricing, a print-process charge, or store markup changed since the original order?
2. Is the customer still in the same discount group they were in originally?
3. Confirm the one-time charge was in fact waived — if it wasn't, that's worth investigating rather than assuming it's expected.

Related: How Web2ink Calculates a Price, Step by Step, Saved Designs & One-Click Reorders (customer-facing version).