Setting Up Print Processes, Colors & Design Charges

Print processes are the backbone of Web2ink's pricing engine — they define how much you charge for the actual decoration (screen printing, embroidery, DTG, etc.), separate from the base cost of the blank product.

What a print process controls

A print process defines:

• Ink/thread color options available for that process
• Pricing tiers for the process itself (often scaling with number of colors and quantity)
• Which products the process applies to, via the print-process field on each product

Setting up a print process

1. In your WordPress admin, go to Web2ink → Settings → Print Process (the print process tab).
2. Create or edit a process (e.g., "Screen Print — 1 Color," "Embroidery," "DTG").
3. Define the colors available under that process.
4. Set the pricing for that process — this is what becomes the design charge added on top of the base product price when a customer selects it.
5. Assign the process to the relevant products, either individually or during product setup.

How this connects to product pricing

When a customer designs a product, the print process they choose (and how many colors/locations they use) becomes a design charge line added to the base product price. This is calculated automatically as part of the overall pricing flow — see How Web2ink Calculates a Price, Step by Step for exactly where design charges fall in that sequence.

Important: clear the cache after changes

Print process pricing is cached briefly for performance. If you update a process and don't see the new price reflected immediately on the storefront, give it a short time to refresh, or contact support if pricing still looks stale after a few minutes — there's a specific cache tied to print processes that occasionally needs to be manually cleared.

Design sides, coverage & personalization

Beyond color/process pricing, products can be configured for:

• Multiple sides (front, back, sleeve, etc.), each priced independently if needed
• Full coverage designs, not limited to a single print area
• Team/roster personalization (names, numbers) for apparel — priced per name/number if you choose

Common setup mistakes

• Forgetting to assign the process to the product — a print process that exists but isn't attached to any product won't show up as an option for customers.
• Pricing set at $0 — double-check new processes have real pricing before publishing; a $0 design charge means customers get decoration for free.
• Color list too long/short — align the color list with what you can actually produce; customers will select from exactly what's listed.

Related: How Web2ink Calculates a Price, Step by Step, How the Online Design Studio Works for Your Customers.